ASO Audit & Strategy
Review the listing, metadata, keywords, category, visuals, ratings, competitors, localisation, conversion opportunities and measurement setup.
App Store Optimization Services
Improve app visibility, store conversion and organic installs.
The SEO Fly helps mobile apps become easier to discover and more compelling to download through app-store keyword research, metadata optimisation, creative testing, reviews, localisation, competitor analysis and performance reporting.
Apple App Store
Google Play
Keyword optimisation
Creative testing
App Store Listing
Optimised
Your High-Growth Mobile App
Clear value proposition · Relevant category
★★★★★
GET
Priority keyword themes
↑Visibility trend
More qualified installs
Views → InstallsImprove discovery and conversion across the complete store listing.
Keyword StrategyTerms aligned with user intent
Creative OptimisationIcons, screenshots and previews
Review InsightsRatings, feedback and trust
Performance ReportingVisibility, conversion and installs
Visibility + ConversionOne connected app-store growth strategy
Built for App Growth
ASO should help the right users find your app and understand why they should install it.
A strong app listing combines relevant keywords, clear positioning, persuasive visuals, trustworthy ratings and continuous testing. We optimise these elements together to strengthen both app-store visibility and listing conversion.
Improve app discoverability
Target the category, feature, problem and intent-based phrases potential users search inside app stores.
Communicate value quickly
Use titles, descriptions, icons, screenshots and preview assets to explain the app’s most important benefits.
Optimise using performance data
Track keyword movement, listing visitors, conversion rates, installs and review themes to guide ongoing improvements.
Our ASO Services
Complete App Store Optimization from audit to ongoing growth
Each strategy is tailored around the app category, audience, platform, target markets, competitors, current listing and user-acquisition goals.
App Store Keyword Research
Identify relevant high-intent keyword themes using app features, category demand, user language, trends and competitor visibility.
Competitor Analysis
Compare competitor positioning, metadata, screenshots, ratings, keyword coverage, update patterns and conversion messaging.
Metadata Optimisation
Optimise the app title, subtitle or short description, long description, keyword fields and supporting listing copy for relevance and clarity.
Icon & Creative Optimisation
Improve app icons, screenshots, feature graphics and preview concepts so users understand key benefits before installing.
A/B Testing Support
Develop and evaluate variations of listing messages and creative assets to identify stronger conversion opportunities.
Ratings & Review Management
Analyse recurring feedback, support response workflows and turn review insights into listing, product and customer-experience improvements.
ASO Localisation
Adapt keywords, metadata, screenshots, cultural context and conversion messages for different languages and regional audiences.
Core ASO Pillars
The connected elements behind app-store visibility and conversion
DiscoverabilityKeywords, category and metadata aligned with user searches.
PositioningA clear value proposition and differentiated store message.
Creative ConversionIcons, screenshots and previews designed to persuade.
Trust SignalsRatings, reviews and product quality that support confidence.
IterationContinuous testing, monitoring and listing improvement.
Platform-Specific Optimisation
App listings adapted to each store and market
The overall ASO strategy remains connected, while metadata fields, creative formats and testing options are adapted to the relevant platform.
Apple App Store
Optimisation for iPhone and iPad listings with platform-appropriate metadata, screenshots, preview concepts and localisation.
- Title, subtitle and keyword strategy
- Screenshots and preview concepts
- Product-page conversion improvement
Google Play
Optimisation for Play Store listings with relevant metadata, feature graphics, screenshots, reviews and store-performance analysis.
- Title, short and long descriptions
- Feature graphics and screenshots
- Store listing experimentation support
Multi-Market ASO
Market-level keyword and creative localisation for apps targeting users across multiple languages, countries and cultures.
- Regional keyword research
- Localised listing messages
- Country and language reporting
ASO Challenges We Address
Remove the barriers limiting app-store growth
Low Discoverability
Weak keyword coverage and unclear metadata make the app difficult to find for relevant searches.
Low Listing Conversion
Users view the listing but do not install because the value proposition or creative assets are not persuasive enough.
Weak Ratings & Reviews
Negative or unanswered feedback reduces trust and may reveal product or onboarding problems that need attention.
Limited Global Reach
One generic listing fails to reflect the keywords, language and expectations of users in different markets.
Included in Our ASO Campaigns
Research, optimisation, testing and reporting managed together
Keyword MappingOrganise priority terms by relevance, intent, competition and listing field.
Listing CopywritingCreate clear metadata that balances search visibility with user persuasion.
Creative BriefsDevelop benefit-led direction for icons, screenshots and store graphics.
Review AnalysisIdentify recurring sentiment, feature requests, friction and trust issues.
Testing RoadmapPrioritise metadata and visual experiments around measurable hypotheses.
Performance MonitoringTrack rankings, listing traffic, conversion, installs and market performance.
Our ASO Process
A structured process from app discovery to continuous improvement
We create the listing foundation first, then refine it using keyword, creative and conversion data.
01
Discovery
App value, users, category, markets and growth goals.
02
ASO Audit
Metadata, visuals, reviews, competitors and current performance.
03
Keyword Strategy
Relevant terms, trends, intent and platform-specific mapping.
04
Listing Optimisation
Copy, screenshots, icon, positioning and localisation.
05
Testing & Launch
Publish approved updates and test creative or messaging ideas.
06
Monitor & Improve
Use rankings, conversion, installs and reviews to refine strategy.
What We Measure
Reporting focused on visibility, conversion and app growth
Keyword VisibilityTrack priority app-store keywords and category visibility.
Listing TrafficReview listing impressions, page views and discovery sources where available.
Store ConversionMeasure the relationship between listing visitors and completed installs.
Ratings & SentimentMonitor rating trends, review themes and reputation signals.
App Categories We Support
ASO strategies adapted to different audiences and app journeys
Ecommerce & Retail
Health & Fitness
Finance & Fintech
Education
Games & Entertainment
Travel & Hospitality
Real Estate
Utility & Productivity
Why The SEO Fly
ASO connected with design, search and mobile growth
Our team can coordinate app-store optimisation with creative design, SEO, paid acquisition, content strategy and mobile landing pages for a more connected growth programme.
Strategy based on the right users
We connect keyword targeting, listing messages and creative assets with the users most likely to find value in the app.
Visibility and conversion together
Metadata is not treated separately from icons, screenshots, reviews and the complete store-page experience.
Transparent performance reporting
Clear reports show listing updates, keyword movement, conversion trends, review insights and upcoming tests.
No guaranteed ranking claims
App-store performance depends on competition, product quality, ratings, retention and platform systems. We focus on measurable improvement.
Is your app struggling to get discovered or convert store visitors?
Share the app-store listing and target audience. We’ll identify the strongest keyword, metadata, creative and review opportunities.
Frequently Asked Questions
Questions about App Store Optimization
What is App Store Optimization?
App Store Optimization is the process of improving an app’s discoverability and store-page conversion through keyword research, metadata, category selection, creative assets, ratings, reviews, localisation and continuous testing.
What is included in The SEO Fly’s ASO services?
Services can include ASO audits, keyword research, competitor analysis, metadata optimisation, icon and screenshot briefs, A/B testing support, ratings and review analysis, localisation and performance reporting.
How is ASO different from SEO?
SEO primarily improves website visibility across search engines, while ASO focuses on app discovery and conversion inside app stores. Both use keyword research, relevance, content and performance measurement, but platform fields and user journeys differ.
How long does ASO take to show results?
Timelines vary by app category, competition, current listing quality, ratings, update frequency and available store data. Listing changes can be monitored after publication, while sustained growth generally requires ongoing testing and iteration.
Do you optimise both Apple App Store and Google Play listings?
Yes. The strategy can cover both platforms while adapting metadata, creative formats, fields, testing options and reporting to each store.
Does ASO include app screenshots and icon design?
The scope can include creative audits, conversion-focused briefs, messaging, layout recommendations and production of icons, screenshots and store graphics when included in the quotation.
Can ASO help reduce user acquisition costs?
Stronger organic visibility and store-page conversion can support a more efficient acquisition mix. Paid-campaign efficiency may also benefit when store visitors understand the app’s value more clearly, though results depend on product quality and campaign targeting.
Can you guarantee top app-store rankings?
No legitimate agency can guarantee a specific ranking because app-store results depend on platform systems, competition, app quality, ratings, retention and other factors. We focus on sustainable testing and measurable improvement.
Grow App Store Visibility
Turn app-store searches and listing views into qualified installs.
Tell us which app, platforms, categories and markets matter most. The SEO Fly will help create a practical App Store Optimization strategy around discoverability, conversion and sustainable app growth.
